We give the brands the perfect opportunity to reach the consumers near the point of purchase.
Search continues to be a key value-driver for brands. Don’t miss out on easy opportunities to inform and influence purchase decisions by being present on search throughout the customer journey—from the early research phase to the final purchase decision. Forward-thinking brands that use the latest tools and technologies to maximize their presence on search are the ones that will come out on top.
A new breed of consumers have arrived. Empowered by mobile, today’s consumers can get exactly what they want, instantly and effortlessly. As a result, they are more curious, demanding, and impatient than ever before. For marketers, this means these consumers are also tougher to reach and tougher to please. A brand’s ability to leverage data to anticipate their needs will define its ability to grow.
People have become research-obsessed, even about the small stuff. Today, people are researching more than ever, so each decision — be it big or small — is an informed one.
People are making decisions faster than ever—and they expect to act on those decisions in the moment.
Anticipate the micro-moments for users in your industry and then commit to being there to help when those moments occur.
Provide digital experience that's relevant to consumers’ needs in the moment and quickly connect people to the answers they’re looking for.
Create seamless customer experience across all screens and channels, and measure the collective impact across them, too.
Today, you have to earn the customer’s consideration and action, moment after moment. Why? Because people are more loyal to their need in the moment than to any particular brand.
When someone is exploring or researching, but is not necessarily in purchase mode.
When someone is looking for a business or is considering buying a product nearby store.
When someone wants to help to complete a task or trying something new.
When someone is ready to make a purchase and may need help deciding what to by or how to buy it.
Consult with shopgro professionals to target specific needs and challenges related to your project.